Design & Modernism 23/10

Design & Modernism

• Modern
• Modernity
• Modernism

WHAT IS IT - breaking away not looking back , harnessing technology. Making things , recreate things that can be re-produced.

• Rejection of ornament Adolf loos 1980 ornament crime
• Form follows function - Louis Sullivan 1986 'the tall office building artistically considered.
• Philosophy of minimalism

Images we looked at - 

• Cheret 1884 ,Toulouse - Lautree 1891 - colours easy to manufacture. 
• Parole in liberta - Maronety - Poet 'words in freedom' - onomatopoeia , looks modern it only uses type.
• Marringtti - Belle 
• Fortunato Depero 1927 bolted book. - makes you think about the actual form of book.
• Appolinaire 1918 pleut - water.

1927 Modern typographic rule book

• No fonts except - Grotesk fit for the modern age.
• Fraktur
• Tschischole criticise this.
• It is nationalistic
• Not historic , not looking backwards moving forward.

Switzerland post wall

• Grid
• Askidenz grotesk / Helvetica
• flush left , ragged right text
• Abandoning of drawn illustration in favour of photography - 
• Its modernist because its all aligned , same font , says new graphics in 3 different languages & its straight to the point.

Joseph Muller brockman - de film 3 colours on black & modern font.

Helvetica Clips from the film-

Massimo Vignelli

• Massimo Vignelli 70's he spoke the 1972 subway guide and how it was silly and would be better if it was just ' one dot one stop'  
• Graphics should be based on logic and not emotion
• He didn't like post modernism.
• Post Mod flower children

David Carson

• Looking at anything possible to put together
• Ray gun magazine
• Experimental
• Been open to an an accident might turn out to be his best work
• what is all the noise about was his favourite piece he create

Thoughts on Helvetica - Only a few things you can do with Helvetica. He doesn't love it & doesn't hate it.