The history of visual Literacy
- the ability to construct meaning from visual images & type
- Interpretation - images of the present past range & cultures
- producing images effectively communicate a message to an audience
Visual communication
- Is based on a level of shared understanding of signs and symbols.
- Is affected by audience, context media and method of distribution
ALL THAT IS NECESSARY FOR ANY LANGUAGE TO EXCIST IS AN AGREEMENT AMONGST A GROUP OF PEOPLE THAT ONE THING WILL STAND FOR.
Semiotic
- symbolises
- sign
- signifier
Symbolises and apple , a sign for apple mac computers , signifies quality creativity lifestyle and independence.
Visual language in graphic design:-
FRAME.FORMAT.FIGURE/FORM.GROUND COMPOSITION.VISUAL DYNAMICS.TYPE.IMAGE COLOUR LAYOUT. LEGIBILITY.READABILITY.
Identify 5 fonts with different characteristics:-
Arial
Bauhaus 93
Century Gothic
Nueva Std
Courier New
4 Examples of Contextual References
I love …
‘Element one’ is a polish design studio specializing in identity and publication design. Their work is crisp and to the point.
I love monochrome pieces even though this piece is simple I love the style of type and the contrast of thick to thin lines.
I found this image on http://stonepaperfeather.tumblr.com/ I'm not sure who made it but I love the use of geometric shapes in this piece combined with imagery. I think it resembles architecture, i love simplicity graphic design pieces.
I hate....
This is one of the worst advertisements I have seen. The image and the background makes it look cheap the font isn’t consistent. The type across the bottom doesn’t work its not aesthetically pleasing in the slightest.
This also is a really bad example of Graphic Design its all really cramped, I hate arched text when the sign its self isn’t positioned that way. I don’t like the illustration and ‘Fried Chicken Slushies’ its not been presented properly so it looks like a misconception.
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