Communication is a virus

COMMUNICATION IS A VIRUS - RESEARCH

Our groups topic is 10,000 steps...

SECONDARY RESEARCH -

10,000 STEPS A DAY

"10,000 steps a day - pedometer walking program, walking routine, beginning walking, beginner walker"

How many steps do you walk each day?

Maybe you have heard the recent guidelines about walking 10,000 steps per day. How far is 10,000 steps anyway? The average person's stride length is approximately 2.5 feet long. That means it takes just over 2,000 steps to walk one mile, and 10,000 steps is close to 5 miles.

A sedentary person may only average 1,000 to 3,000 steps a day. For these people adding steps has many health benefits. I have outlined the basic 10,000 steps program, but also added a commentary below.

A reasonable goal for most people is to increase average daily steps each week by 500 per day until you can easily average 10,000 per day.Example: If you currently average 3000 steps each day, your goal for week one is 3500 each day. Your week 2 goal is 4000 each day. Continue to increase each week and you should be averaging 10,000 steps by the end of 14 weeks.

A lot of health companies and services have challenges and charities for the 10,000 steps.

NHS- http://www.nhs.uk/Livewell/loseweight/Pages/10000stepschallenge.aspx

BBC News trying to promote and help the health crisis-

Walking is the most common activity which is carried out by all of us in our day-to-day lives. Walking can be defined as traveling by foot. The correct way of walking is to keep the head up, with shoulders relaxed; taking shorter strides and having proper arm movement. There are different forms of walking, which have been listed below, along with the benefits of each.

QUANTITATE RESEARCH- 

A) LIFE STYLE WALKING: This is the basic form of walking, and is meant for those who meet the following criteria:

Very little exercise in the previous three months, or practically no exercise at all.

If the BMI (body mass index) is 25 or greater.

If he/she cannot walk for something like a mile in 15 minutes.

This type of walking does not cause a person to pant. It is specially followed by people who are recovering from a major surgery. The main aspect of this type of walking is that it can be spread over the day, for instance, 20 minutes in the morning, 20 minutes in the afternoon and 20 minutes in the evening. It is a low-intensity walking where the person walks at a casual pace of about 2.5 miles/hour.

Benefits:

1. He/She will be able to burn about 1000-1500 calories per week, and would be able to gradually gain the required strength and the stamina.

2. Helps in the relaxation of the body and mind, as it does not involve any sort of exertion.

B) FITNESS WALKING: This type of walking goes a step further from life-style walking, and is done to get the heart-rate up. Here, the person goes specifically for the purpose of exercising. Walking on a treadmill or a slightly-brisk morning walk are perfect examples of this type of walking. The general speed is about 4 miles/hour.

Benefits:

1. Elevates the heart rate, thus helping to burn extra calories and reducing fat. The approximate calories burnt are 150-180 calories for a 60-minute walk.

2. Helps in losing weight.

3. Treadmill workout is an excellent exercise for the heart, and therefore keeps the heart problems at bay.

C) RACE WALKING: It is a form of walking where the person walks at a heightened pace (about 5-6 miles/hour). Walking straight, taking shorter steps, and bending the arms at 85-90 degrees at the elbow are the typical features of race walking.

The shoulders should be relaxed (may go slightly forward) and the arms need to swing loosely and vigorously from the shoulders, in a back and forth motion. The hip is also rotated slightly in the direction opposite to the shoulder movement. It has two main rules:

One foot must always be in contact with the ground.

The knee must be kept straight from the moment the heel hits the ground until it passes under the hip.

For best results, landing the foot on the heel with the toes raised is preferred. Race Walking is conducted as an event in the Olympic Games.

Benefits:

1. It is great way to work your abdomen and hips, without putting great strain on them, as it involves a high rate of muscle activity.

2. It is a good cardiovascular exercise and burns about 90-100 calories in 10 minutes.

3. It strengthens the muscles of the arms and neck also.

D) POWER-WALKING/SPEED-WALKING: This type of walking adds power and speed to the regular walk. The power comes from pushing with the back leg and foot. Here, also, the person walks at a pace of about 5-6 miles per hour, but without any rules. A variety of power walking activity is seen when the person uses hand-weights or ankle-weights to increase his/her work-out.

Benefits:

1. This is the quickest way to lose weight.

2. It is a great exercise for burning fat and toning the body. It keeps the blood pressure under control.

3. Sleep patterns are much better.

E) NORDIC WALKING/SKI WALKING: This is form of walking where the person walks using specially designed poles, called ski poles. These poles have a rubber tip, and the person walks with the shoulders swinging freely and with the hands in the straps provided.

Benefits:

1. As the person applies pressure on the ground with the poles, there is good movement of the shoulder and upper-arm muscles, thus giving them good strength and endurance.

2. Walking with poles improves cardiovascular function and helps in enhancing balance.

3. This work-out results in burning 40 percent more calories than plain/lifestyle walking, and thus helps in fat reduction.

F) WATER WALKING: Water walking, as the name implies is carried out in water, wearing water shoes. Here, the person stands waist-to-chest deep in water and walks, in the usual way, in the water. The person might make use of the floatation belt, especially for deep-water walking.

Benefits:

1. This proves useful to people with arthritis and joint pains. As the water's buoyancy supports the body weight, it reduces the stress on the joints.

2. Also, as water provides more resistance than air, the muscles strengthened as the person walks in the water.

Straying away from the healthy side of 10,000 i decided to look at sports gear and out door activity centres-

Most popular distribution methods: Facebook , Twitter , youtube , phone applications ,mail shots , posters.

KONY 2012 was one of the most popular viral ads i have seen it caught on so quickly they used youtube packaging posters tshirts and bracelets to get there message across.

GETTING TO IT...

WE DECIDED TO CREATE A PUBLICATION , WEBSITE , TWITTER AND AN INSTAGRAM WE ALSO CONSIDER SOME PACKAGING.

PUBLICATION RESEARCH -

We wanted our publication to be really minimal with simple yet affective and asthertically pleasing info graphics.

I used Designspriation to have a look at some minimalist double page spreads for some inspiration.

PRIMARY RESEARCH-

we decided to base our publication of Its 'What ever you think , think the opposite.' we wanted our publication to be minimal yet informative and aesthetically pleasing. The publication is consistent and an easy inspirational read.

The bestselling author of "It's Not How Good You Are, It's How Good You Want To Be" Paul Arden turns logic and common sense on its head in "Whatever You Think, Think the Opposite "and gives you the confidence to take bigger risks and enjoy your work more than you can imagine.

We decided to attach our inspirational quotes to little cards to helium balloons so we had to research into places in leeds that sold helium to find the best cost affective solution..

After some research and calling some places we found card factory did helium balloons and it would cost us £16.00 for 24 balloons it worked out a lot cheaper than we thought..

Inspirational quotes:- (FOR PUBLICATION)

Persistence can change failure into extraordinary achievement.

What makes something special is not just what you have to gain, but what you feel there is to lose. 

You can motivate by fear, and you can motivate by reward. But both those methods are only temporary. The only lasting thing is self motivation.

If you have everything under control, you're not moving fast enough.

If you aren't going all the way, why go at all?

There are only two options regarding commitment. You're either IN or you're OUT. There is no such thing as life in-between.

Do not let what you can not do interfere with what you can do.

SECONDARY RESEARCH - 

PACKING DESIGN FOR HEALTH PRODUCTS-

SECONDARY RESEARCH-

Balloon inspiration - 

We got inspiration from 'You had me at balloon' created from a group of people from oxford putting installations of collections of balloons and message around the area. After looking at there idea we realised how successful and viral it was and decided to create our interpretation of it.

WEBSITE RESEARCH - 

We were only aloud to use two colours and one stock so we wanted to keep it really minimal and use negative space. These two websites do that..

I  love the use of info graphics and colours on this website.

My inspiration I've taken is from American craft/passion bounty bev they have a constant road theme throughout there site and you can click on tabs at the top that take you directly to the different sections of the site I'm going to use footsteps to do this for group 7s website.

http://www.bountybev.com/home.php