Consumers adopting a brand-
Topics i want to cover-
Dissertation plan-
Introduction - Contents
Consumerism - Heirachy , impulse buying , trends , trickle up & Down Theory’s , Rate of adoption , Celebrity endorsements.
Branding - A Brand is more than a logo , The P’s , Big cartel & use of website templates.
Social Media - Affects on consumers , Statistics (Primary Research) , Successful independent brands , Unsuccessful Brands, (Comparisons) ,
Introduction - Contents
Consumerism - Heirachy , impulse buying , trends , trickle up & Down Theory’s , Rate of adoption , Celebrity endorsements.
Branding - A Brand is more than a logo , The P’s , Big cartel & use of website templates.
Social Media - Affects on consumers , Statistics (Primary Research) , Successful independent brands , Unsuccessful Brands, (Comparisons) ,
Reflection on question
Conclusion
Motel Rocks things to Research-
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