Books - Secondary Research
CONSUMERISM-
- Ways of seeing - John Berger
- Work, Consumerism and the new poor - Zygmunt Bauman
- Liquid Modernity - Zygmunt Bauman
- Brands - Marcel Danesi
- No Logo - Naomi Klein
- Fashion Zeitgeist ( Trends and cycles in the fashion system) - Barbara Vinken
- Fashion Trends - Analysis and Forecasting
- Fashion Branding Unraveled - Kaled k.Hamide
- Fashion and the consumer - Yurchisin & Johnson
- More Than a name ( An introduction into Branding)
Websites - Secondary Research
PRIMARY RESEARCH
- Motel Rocks - http://www.motelrocks.com
- BASSIC Clothing - http://www.bassicclothing.co.uk
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