Tate Modern - Primary Research

TATE MODERN - PRIMARY RESEARCH

Recently i visited the Tate modern i took some pictures for primary research. I loved the large exhibition space and how big the building actually was. I felt it would be the perfect place to propose my exhibition.

Creative Advertising Research

CREATIVE ADVERTISING

I decided to look at some creative advertising to help me define where i would put my proposed collateral and who would actually see it. thinking about audience is vital when designing so i made sure i considered where my audience might work ? or what they do in there spare time which my influence where they see my promotional material.

Exhibition advertising:

Existing installations , Information & way finding

URBAN OUTFITTERS
I wanted to look at some existing installations and way finding so i decided to go to urban outfitters for some primary research and inspiration.