Critical Positons On Advertising

Critical Positons On Advertising

• Image of new york- advertising everywhere, being bombarded. Instructional messages. the constant advertising obviously has an effect on you.  (new) 90's 11'000 commercials every year.They range from billboards , magazine adverts.Everywhere we walk its everywhere.

• Social Networking, Adverts everywhere targeting being tracked adverts appropriate to you.

• Karl Marx- Theorist , Anti Capitalism, Anti Consumer.

• Modern consumer , culture, Within consumer culture. They construct there identities. People identify themselves through what they consume.

• Even food has been branded, some what snobbery.
• Fair trade biggest scam. 50% of what you buy is actually fair trade.

• Liking & buying things because they fit in with a certain style.
• If someones things had been taken away like there clothes music fashion sense , style. They would have to express themselves in another way because they would have nothing to show people what they are like.
• We believe that things mean something. somehow well access symbolic power.
• We buy this poker because its a better life style. Advertising is extremely powerful.

• Calvin Klein aftershave- symbolic shows people in the image models, cool , edgy. Kate Moss featured in the ad. To buy this is to be sophisticated & young.  

A system does have to create false needs.

• Aesthetic- something more modern, better design we think we need it . Clothing - winter collection , summer collection.
• Novelty- New software technology. We feel out of it without it.
• Planned Obsolescence - Companys know when they will bring something new out some gadgets have circuit boards that will run out.Usually after the warranty has ran out.

• The company in which a product is produced is kept hidden.
• When the product possess human quality, eg. fun loving
• Instead of thinking creatively we think one dimensionally - preventing us from living full meaningful and creative lives.

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