Harvard Referencing
'Advertising doesn't sell things; all advertising does is change the way people think or feel' (Jeremy Bullmore). Evaluate this statement with reference to selected critical theories (past and present).
We have been given a brief for just after christmas , its a 3000 word essay. We get to pick the question out of a possible 5 questions. We should choose our question depending on what we would most like to write about , what we find most interesting. I chose the advertising question as i found a recent lecture about advertising interesting.
We had to go to the library and pick some books that related to our essay and Harvard reference them:-
Wright. R 2000
Advertising , Harlow
Pearson Education LTD.
Arens , W. 2001
Contemporary Advertising, 8th ED. USA
Mc Graw Hill
Yeshin.T 2005
Advertising, U.S.A
Thomson Learning
MacRury.I. 2009
Advertising,London & NewYork
Routledge
Malefyt.T 2003
Advertising Cultures.Oxford
Berg Publishers Limited.
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