A book is a set or collection of written , printed , illustrated or blank sheets made of paper , parchment or other material, usually fastened together to hinge at one side.a book produced in electronic format is known as an
e-book. It is a physical object consisting of a number of pages bound together
some basic units in book design are:-
Leaves - individual sheets within a bound book.
Pages - leaves have a front and back side each is referred to as a page.
- Take some information thats already there and find the information with in that something personal or unique
- could be facts figures number , deliver in a way that is interesting , something that brings something new.
- It could be visual
- Design decisions appropriate for the chosen subject.
- create a sequence
RESEARCH -
PRIMARY RESEARCH-
VINTAGE LEVIS:-
PRIMARY RESEARCH-
THE HISTORY -
Products
Lines include:
* Red Tab
* Silver Tab (this line started in 1990 and is marketed to a more fashion-forward demographic; the last five years this line got a make-over to resemble an urbanwear look rather than the traditional Levi's look)
* Dockers
* Levi Strauss
* Type 1 - discontinued but still available in Asia
* Engineered - discontinued but still available in Asia
* Circle R
* Red Loop
* Levi's Vintage Clothing（L.V.C)
* Levi Strauss Signature
* Next Cube Blue Print (N3BP)
* Capital E
Denim giant Levi Strauss has designed a pair of jeans, called RedWire DLX Jeans, able to control a wearer's Apple iPod music player. The RedWire DLX Jeans will have an iPod remote control and docking station fitted in its pockets, and comes complete with attached headphones. To be launched in August 2006, the jeans will cost approximately $250. Levi Strauss is not the first to produce iPod-compatible clothing, but it is believed to be the first to do so for trousers or jeans. No details of how exactly the owner will be able to wash them have been released.
In 2000, the "Launderette" advert for Levi's 501s was named the 6th best television commercial of all time, in a poll conducted by The Sunday Times and Channel 4, a UK Based Television channel & newspaper.
Numbered styles --
* 501 Button Fly
* 503 Skinny (women)
* 504 Slouch Straight (women)
* 505 Straight Leg
* 506 Standard Fit (men)
* 507 Boot Cut (Men)
* 508 Loose (Men)
* 509 Loose (Men)
* 511 Skinny (Men)
* 512 Boot Cut (Men)
* 512 Slim Fit (Men
* 514 Slim (Men)
* 514 Slouch Boot Cut (women)
* 515 Boot Cut (women)
* 516 Slim Fit (discontinued)
* 517 Boot Cut (men)
* 518 Superlow Boot Cut (women)
* 519 Flared (women)(discontinued)
* 519 Flared (women)(discontinued)
* 522 Stretch (men)
* 524 Classic Straight Cut (men)
* 525 Boot Cut (women)
* 527 Low Boot (men)
* 529 Slim Boot Cut (Women)
* 529 Low Straight (men)(discontinued)
* 539 Comfort Straight (men)
* 542 Low Straight/Low Flared (women)
* 544 Boot Cut (women)
* 550 Relaxed Fit
* 551 Flare (women)
* 552 Mid-Rise Straight (women)
* 555 Relaxed Fit Straight (discontinued)
* 556 "Billie May" Regular Fit (women)
* 557 "Eve" Square-Cut (women)
* 558 "Patty Anne" Slim Fit (women)
* 559 "Marissa" Square-Cut Boot (women)
* 559 straight relaxed (men)
* 560 Comfort Fit (men)
* 565 Wide Leg, Loose Fit (women)
* 567 Loose Boot Cut (men)
* 569 Loose Straight (men)
* 570 Straight Fit (women)
* 571 Slim Fit (women)
* 572 Boot Cut (women)
* 573 Loose Fit (women)
* 576 Loose Fit (women)
* 579 "Bobby Anne" Skinny
* 581 Boot Cut (men)
* 584 Boot Cut stretch (men)
* 606 Skinny
* 646 Bellbottom (Men)
* 646 Capital E Vintage Flared (women)
* 901 Tapered (men)
* 907 Twisted Boot cut (men)
* 927 Boot Cut (men)
* Capital E Skimmer Skinny (women)
* Premium City Straight (women)
* Type 1 Iconic Fit
* Type 1 Real Loose
* Type 1 Tough Boot
orange tabs(europe):
* 630 straight
* 631 skinny
* 632 bell
* 622 big bell
* 637 big bell
* 602 big bell
400 series is mosts twill pants in Khaki and Tan, 1960s, plus stretch Levi's
600 series is an assorted selection, including men's black jeans, yarn-dyed (601), boys, mostly sanforized jeans (601, in the 60s, 602, 603, 604, up to 640)
700 is the women's series, including the 701 Lady Levi's (1935), 710 up is men's shirts, mostly twill (1960s)
800 is mostly Slim fit jeans in tan, sand and black twill. 801 is mostly shorts, in sand twill, Bravo Blue Twill, all from roughly 1962-66.
NOTES MADE FROM VIDEO :-
OUR COMMITMENT TO SOCIAL RESPONSIBILITY
For more than 155 years, Levi Strauss & Co. has sought to bring the pioneering values of empathy, originality, integrity and courage to life in how we make our products, run our company and take bold stands on the issues of our times. We strive to take bold stands and risks, occasionally supporting potentially unpopular causes because we know they
make a difference, and we continue to break new ground with best practices in corporate social responsibility. In 1991,we created our supplier code of conduct making us the first multinational apparel retailer to create a comprehensive set of principles for manufacturing.
OUR COMMITMENT TO SUSTAINABILITY
We have taken a lifecycle approach to understanding how we can reduce the impact of our products. From promotingthe growth of sustainable cotton to changing how consumers care for their clothes, we want to embed sustainabilityinto everything we touch. We are committed to achieving carbon neutrality by reducing our energy consumption andmoving to the use of 100% renewable energy — first in our operations, and then throughout the supply chain.
FUN FACTS
WORLD’S OLDEST PAIR OF JEANS STILL AROUND: Dubbed the “XX”, this pair is believed to be made in 1879,and stored in a guarded fire-proof safe at the Levi Strauss & Co. archives in San Francisco, Calif. Their estimated worth is over $150,000.
IN FULL BLOOM: A men’s pair of Levi’s® 501 jeans are made with about 1.7 pounds of cotton. That amount of cotton, uncompressed, is roughly the size of a basketball.
KHAKI AT THE HELM: The Dockers® brand name evolved during the Falklands War between the United Kingdom and Argentina, and the term “dockers” refers to British longshoremen. The wings and anchor logo are derived from an original design made by Levi Strauss Japan.
AN OLYMPIC MIRACLE: At the 1980 Olympics in Lake Placid, New York, Levi Strauss & Co. provided the official blue velour tracksuits of the gold-medal winning United States hockey team that beat Russia in a game dubbed,“The Miracle on Ice.”
JEAN-ETIC TRANSFORMATION: Inside the walls of the newly remodeled Levi Strauss & Co. headquarters in
San Francisco, Calif., there are 25,500 pairs of jeans in the form of recycled-denim insulation.
SHIVER ME TIMBERS: At the Levi Strauss & Co. headquarters in San Francisco, Calif., the remains of a Gold
Rush era ship are buried beneath a massive granite fountain. The vessel is either the William Gray or the English ship Palmyra.
PAYING IT FORWARD: The Levi Strauss Foundation has donated $268 million since 1953. But we’ve been giving since long before then. In 1871, the company gave $100 to the Chicago Relief Fund; after the Great Chicago Fire, which is equivalent to $1,535.00 in today’s dollars.
Products
Lines include:
* Red Tab
* Silver Tab (this line started in 1990 and is marketed to a more fashion-forward demographic; the last five years this line got a make-over to resemble an urbanwear look rather than the traditional Levi's look)
* Dockers
* Levi Strauss
* Type 1 - discontinued but still available in Asia
* Engineered - discontinued but still available in Asia
* Circle R
* Red Loop
* Levi's Vintage Clothing（L.V.C)
* Levi Strauss Signature
* Next Cube Blue Print (N3BP)
* Capital E
Denim giant Levi Strauss has designed a pair of jeans, called RedWire DLX Jeans, able to control a wearer's Apple iPod music player. The RedWire DLX Jeans will have an iPod remote control and docking station fitted in its pockets, and comes complete with attached headphones. To be launched in August 2006, the jeans will cost approximately $250. Levi Strauss is not the first to produce iPod-compatible clothing, but it is believed to be the first to do so for trousers or jeans. No details of how exactly the owner will be able to wash them have been released.
In 2000, the "Launderette" advert for Levi's 501s was named the 6th best television commercial of all time, in a poll conducted by The Sunday Times and Channel 4, a UK Based Television channel & newspaper.
Numbered styles --
* 501 Button Fly
* 503 Skinny (women)
* 504 Slouch Straight (women)
* 505 Straight Leg
* 506 Standard Fit (men)
* 507 Boot Cut (Men)
* 508 Loose (Men)
* 509 Loose (Men)
* 511 Skinny (Men)
* 512 Boot Cut (Men)
* 512 Slim Fit (Men
* 514 Slim (Men)
* 514 Slouch Boot Cut (women)
* 515 Boot Cut (women)
* 516 Slim Fit (discontinued)
* 517 Boot Cut (men)
* 518 Superlow Boot Cut (women)
* 519 Flared (women)(discontinued)
* 519 Flared (women)(discontinued)
* 522 Stretch (men)
* 524 Classic Straight Cut (men)
* 525 Boot Cut (women)
* 527 Low Boot (men)
* 529 Slim Boot Cut (Women)
* 529 Low Straight (men)(discontinued)
* 539 Comfort Straight (men)
* 542 Low Straight/Low Flared (women)
* 544 Boot Cut (women)
* 550 Relaxed Fit
* 551 Flare (women)
* 552 Mid-Rise Straight (women)
* 555 Relaxed Fit Straight (discontinued)
* 556 "Billie May" Regular Fit (women)
* 557 "Eve" Square-Cut (women)
* 558 "Patty Anne" Slim Fit (women)
* 559 "Marissa" Square-Cut Boot (women)
* 559 straight relaxed (men)
* 560 Comfort Fit (men)
* 565 Wide Leg, Loose Fit (women)
* 567 Loose Boot Cut (men)
* 569 Loose Straight (men)
* 570 Straight Fit (women)
* 571 Slim Fit (women)
* 572 Boot Cut (women)
* 573 Loose Fit (women)
* 576 Loose Fit (women)
* 579 "Bobby Anne" Skinny
* 581 Boot Cut (men)
* 584 Boot Cut stretch (men)
* 606 Skinny
* 646 Bellbottom (Men)
* 646 Capital E Vintage Flared (women)
* 901 Tapered (men)
* 907 Twisted Boot cut (men)
* 927 Boot Cut (men)
* Capital E Skimmer Skinny (women)
* Premium City Straight (women)
* Type 1 Iconic Fit
* Type 1 Real Loose
* Type 1 Tough Boot
orange tabs(europe):
* 630 straight
* 631 skinny
* 632 bell
* 622 big bell
* 637 big bell
* 602 big bell
400 series is mosts twill pants in Khaki and Tan, 1960s, plus stretch Levi's
600 series is an assorted selection, including men's black jeans, yarn-dyed (601), boys, mostly sanforized jeans (601, in the 60s, 602, 603, 604, up to 640)
700 is the women's series, including the 701 Lady Levi's (1935), 710 up is men's shirts, mostly twill (1960s)
800 is mostly Slim fit jeans in tan, sand and black twill. 801 is mostly shorts, in sand twill, Bravo Blue Twill, all from roughly 1962-66.
LEVIS PACKAGING
LEVIS GO FORTH
Denim packaging for gap -
LUCKY BRAND
PECKER-
Levis typefaces & fonts they use -
Although the great depression had a falling effect at first for Levis Strauss & Co. It became quite beneficially from the cowboys of the west , not only did it publicize the cowboys and create a vital part of culture of the time it was also a change in consumers as across America started to use jeans as casual wear.
LEVI’S® Forever Blue
Product
Product
Levi's® Forever Blue 2010 charity auction was held in Tokyo. STUDIO NEWWORK created and donated a pair of one-of-a-kind jeans customizing a pair of vintage Levi's® 501. We hand-painted the inside completely in Levi's iconic red to get an eccentric look.
Content-
Using the Levis timeline i selected the most vital parts and then went through and added the most iconic things that happened in America at the time that had an affect and influence either on or because of Levis.
My main points of topic were -
Cowboys
In 1880 Rodeos were being held as professional tournaments. Many of the cowboys who entered wore Leviís ìoverallsî. Probably for the same reason gold diggers did they were hard wearing and also worn for their comfort and appeal.Levi Strauss and Co. Began to sponsor both rodeos and rodeo riders back in the 1920ís and used the sports popularity to advertise the 501 jeans. In 1926 Arizona native Lawton Champie won the ìWorldís Championship Broncho Busting Contestî at Prescott Frontier Days. Levi Strauss & CO. put his image on a flyer which salesmen gave away to retail customers this would promote the there likeability and durability. This was a huge signifier for Levi Strauss & Co. as rodeos and cowboys were a memorable part of the American culture.
The Great Depression
The great depression caused a lot of problems for Levis in 1929 with the stock market crash Levis Strauss & Co. Business plummeted drastically. There was widespread unemployment that swept the country. By 1930 the companyís profits had vanished.Although they were in such a crisis the company kept workers busy putting new floors in one of its factories rather than fire them during difficult times. Showing Levis company were passionate about there workers.
By 1932 The Depression had started to lessen and sales of Levis pants slowly began to pick up.
Growth in popularity of Hollywood western movies further spread the word about Leviís jeans. In its advertising the company had always emphasized durability, but now it also stressed a certain western mystique.
Some of the richer Americans from the east couldnít afford the luxurious European holidays that they had enjoyed before so they traveled to the American West instead.
The American west was home and heart of the cowboys, the horsemanship competitions that were popular of the time helped make the jeans more acceptable and Americans bought Levis home as souvenirs.
Womens first jeans
The first pair of Leviís jeans created especially for women was sold in 1934 The line was named ìLady Leviísî, style number 701 to distinguish them from the popular menís 501 jean. The 701 was targeted to women working on ranches.
The advertising used to sell Levis women jeans was to carry on the well known well loved blue jean. The blue jeans that were the original western wear are now for leisure moving from the hard wearing tuff overalls into fashion promoting casual wear for everyone.
world war 1 & 2
Before World War II jeans were only worn in Americaís Western states. People thought of them worn by cowboys & rugged, independent americans.WW11 Caused a lot of changes for the Levis they had to be adapted due to wartime rationing enforced by the U.S. government since metal, fabric and thread were needed for everything from battleships to uniforms.
Colourful propaganda posters were circulated, in which jeans appeared as the symbol of unity and Americanness, there was a poster in an advertisement in 1943 of a family stood in front of the American flag asking fellow Americans to buy war bonds and support the government. Every single one of them wore blue jeans.
Levi 501 jeans were also given to soldiers as necessitates in the war. When the war ended large quantities of Levis were disposed in Europe. The jeans were sold to locals and this was the start of the jeans fever in Europe.
Marlon Brando , James dean, Elvis , Bruce Springsteen
The Levi jeans started to be worn as causal wear everywhere this was the starting point in rebellion this was instigated by Marlon Brando who was a symbol of American culture. Marlon became the style icon in the most important of times forming pop culture. Marlon Brando who wore Levi Strauss jeans in ëThe Wild Oneí influenced the youth.
Blue jeans were part of the ìuniformî of American youth. The power of U.S. media, especially television and film, then helped spread Leviís popularity around the world. Marlon Brando and James Dean influenced the young and denim became a symbol for youth, sex and rebellion in the 1950ís. James Dean captured Americaís youth after starring in two films, East of Eden and Rebel Without a Cause.
Another reason why the youth were so influenced was by rock & roll legend Elvis Presley we was the main cause for dark denim jeans. Upon the release of Elvisí 1956 hit movie Jail house Rock Levi Strauss gained huge profit. In the same sense the added to the rebellion stir as Elvis was another American icon.
Bruce Springsteen was one of the most influential musicians in America at the time His most successful album was Born to run This album cover featured Levis and represented the epitome of the great American lifestyle. He was admired by everybody. He was a sex symbol to young girls and a role model to men.
As consequence Levi jeans were seen on every single kid.
Vintage levis
In 1984 Was when vintage Levis really came on to the scene. But it was 1990ís when the retro fever was in vogue. The way jeans were being worn was back to there roots they were being worn like when they first appeared in America large loose and hanging of your hips.
Second hand jeans became hits young men and women would search high and low for vintage jeans that were no longer being made. The vintage jeans are personal as they fade depending on the user. People loved the vintage look and feel and the culture of wearing a pair of been jeans that had lived in another era.
Levis have been an iconic American dream since 1853. They have stood the test time. They continue to excel in all different types of advertising and new and innovative ideas from campaigns to global marketing. Theyíve been an important part of culture throughout the years from starting off in the mines being workmenís uniform , to great American icons wearing them and influencing the new generation. Levis changed society and will always be known as the first blue jean.
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