- Graphic designers purpose is to create a message- Graphic design is there to inform in many tones of voice.
Such as -
SERIOUS/MINIMALIST.
In response to the recent devastation caused by Hurricane Sandy, Print Aid was created to assist recovery efforts in New York City. The online store features posters from local designers and illustrators with 100% of the proceeds going to the Mayor’s Fund for Hurricane Relief. - SOURCE
Playful -
Nice colorful, minimal work from Nathan Godding, a San Francisco-based designer. I love his typographic work and the playfulness of his layouts. - SOURCE
INFORMATIVE & INSTRUCT-
I looked at some layouts that could influence my design practice for this double page spread for 'graphic design has a purpose.' I think they use bold type and good space and i love monochrome colour.
- Graphic designers need to be aware of the primary colours-
- Its important to know the different colour modes for different print processes-
A color model is simply a method to translate the light captured in an image into a digital form that the computer and other devices can understand. Each color model breaks the light into one or more channels and then assigns an intensity level of each channel for each pixel in the image. Photoshop provides several color modes that match the most common color models.
Depending on what you are doing with an image, you want to use a specific color mode that provides the best management of the color. To set the color mode of an image, select Image > Mode and then select the mode you want to use from the main menu in Photoshop. The following sections discuss each of the color modes and what they are for.
- Semiotics are important-
Semiotics is a theory which was initially introduced by Ferdinand de Saussure, Ferdinand saw a sense of purpose that comes when there is an association relationship between the form of a marker with an idea. Marker is a meaningful sound or graffiti which is a mental picture or concept.
Semiotics has a meaning which the object not only contains the information, but also carry an emotional impact for the audience. Human senses will catch the signal and then pull the impression to the brain which leads to a conclusion subjective meanings depending on the perspective of each audience.
Semiotics can be found from the open eyes When we wake up to closed them at bedtime. Door handles, cups, light lamps, reading books, traffic signs, desk work, until the fabric blankets can bring the principles of semiotics to the audience. Every day many of the signs that consumed visually, here the application of semiotics into play, such as one on a public advertisement, it drew the attention of the community for once took interest in the advertising message.
Semiotics, meaning the use of communication through signs and symbols, is used for many different things. A good example of this would be traffic signs. There are often symbols for pedestrians crossings made with silhouettes or simple stick figures. The purpose is usually to warn people of what to expect, and provide helpful information. By this I mean that signs will usually have written directions, or symbols of arrows to show a certain way. These images show examples of the written communication.
Semiotics has a meaning which the object not only contains the information, but also carry an emotional impact for the audience. Human senses will catch the signal and then pull the impression to the brain which leads to a conclusion subjective meanings depending on the perspective of each audience.
Semiotics can be found from the open eyes When we wake up to closed them at bedtime. Door handles, cups, light lamps, reading books, traffic signs, desk work, until the fabric blankets can bring the principles of semiotics to the audience. Every day many of the signs that consumed visually, here the application of semiotics into play, such as one on a public advertisement, it drew the attention of the community for once took interest in the advertising message.
Semiotics, meaning the use of communication through signs and symbols, is used for many different things. A good example of this would be traffic signs. There are often symbols for pedestrians crossings made with silhouettes or simple stick figures. The purpose is usually to warn people of what to expect, and provide helpful information. By this I mean that signs will usually have written directions, or symbols of arrows to show a certain way. These images show examples of the written communication.
- Visual Literacy -
Visual Synecdoche - This term is applied when a part is used to represent the whole, or vice versa. Quite simply , the main subject is substituted for something that is inherently connected to it. This Substitution only works if what the synecdoche represents is universally recognised.
Visual Metaphor - A visual metaphor is used to transfer the meaning from one image to another. Although the images may have no close relationship a metaphor converts an impression about something relatively unfamiliar by drawing a comparison between it and something familiar.
Visual Metonym - A visual metonym is a symbolic image that is used to make reference to something with a more literal meaning. For example a cross might be used to signify the church. By way of association the viewer makes a connection between the image and the intended subject. unlike a visual synecdoche, the two images bear a close relationship, but are not intrinsically linked.
Visual Metaphor - A visual metaphor is used to transfer the meaning from one image to another. Although the images may have no close relationship a metaphor converts an impression about something relatively unfamiliar by drawing a comparison between it and something familiar.
Visual Metonym - A visual metonym is a symbolic image that is used to make reference to something with a more literal meaning. For example a cross might be used to signify the church. By way of association the viewer makes a connection between the image and the intended subject. unlike a visual synecdoche, the two images bear a close relationship, but are not intrinsically linked.
- Four different weights make up a typeface -
GOTHIC FONTS ARE SAN-SERIF AND SIMPLE IN FORM.
BLOCK FONTS ARE DESIGNED TO BE USED ON A LARGE
SCALE EG. NEWSPAPER HEADERS.
SCRIPT FONTS ATTEMPT TO REPRODUCE
CALLIGRAPHY FORMS.
ROMAN FONTS ARE STANDARD SERIF FONTS.
- Difference between typeface and font typeface-
Typeface: is the design of the alphabet--the shape of the letters that make up the typestyle. The letters, numbers, and symbols that make up a design of type. So when you say “Arial” or “Goudy” you’re talking about a set of letters in a specific style.
Font: is the digital file that contains/describes the typeface. Think of the font as a little piece of software that tells the computer and printer how to display and print the typeface.
According to Adobe’s type gloassary: “A font is one weight, width, and style of a typeface. Before scalable type, there was little distinction between the terms font, face, and family. Font and face still tend to be used interchangeably, although the term face is usually more correct.”
A typeface family is a group of typefaces that were designed to be used together. For example, Goudy Old Style has Roman (upright or normal), italic (slanted and cursive), bold and bold italic versions. Each of the style and weight combinations is called a face or typeface, and together they are, hopefully, a happy typeface family (rather than a disfunctional typeface family which will probably be more familiar to you).
- Legibility & Readability-
Legibility can be defined as the ability a human reader to read something without effort. It can depend on many things. Often, the size of font chosen restricts legibility. For our purposes though, legibility is discussed in light of typeface choice.
Readability can be defined not on a letter by letter basis, but how he combination of letter are read within a larger body of text. In other words, readability is defined by the amount of effort one needs to make to read text, not single characters.
I decided to look at david carsons work created for ray gun magazine it has a lot of illegible work atndtype. I felt this would help influence by design ideas..
- How many points in a pica-
Three Measures of a Pica
The size of a point and a pica has varied over the years and often printers devised their own measures not commonly found outside their own print shop. However there are three commonly recognized, more or less standardized, pica sizes.- French pica, which is made up of 12 Didot points, is 0.177 inch
- Traditional British and American pica, made of 12 points, which measures 0.166044 inch
- PostScript or computer pica that comes in at 0.166 of an inch. This is the most widely used pica measurement used in modern desktop publishing
Typically, pica is used for measuring the width and depth of columns and margins. Points are used to measure smaller elements on a page such as type and leading.
The letter p is used to designate picas as in 22p or 6p. With 12 points to the pica, half a pica would be 6 points written as 0p6. Seventeen (17) points would be 1p5 (1 pica = 12 pts, plus the leftover 5 pts).
Pica is also used to describe a 12 point typewriter type that prints 10 characters per inch (dpi).
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