/Further research
Before i could begin designing i needed to have a look at more of Body shops history so i could understand what there ethics were and what campaigns then have done in the past.
On there website they have a section for there latest stories and whats going on.
The website and the brand is heavily formed around community fair trade and how well there products being bought has an effect on where they're made. There brand is really ethical.
This is a campaign done by a Lily Cole who chooses to wear cruelty-free make-up
Theres an option on the website to view a timeline where you can view all of body shops campaigns from the when they first began to present year.
I was particularly interested in this campaign because i will re-create my own campaign in this style.
Possibly about how healthy living should be pushed at the body shop looks after the outside of the body we should be also looking after the inside. I will push this concept throughout my designing and my research.
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