After researching into some independent local brands in leeds i decided to give some of them a call and request a informal chat to ask them some questions.
I wanted to make a list of questions that were most relevant to my dissertation for primary research. Throughout my research and dissertation i want to be learning about how consumers and branding helps making independent brands successful and how this happens.
I have come up with 12 questions to ask the managers from some of the stores i have researched i feel the questions will give me a starting point and help me compare and contrast different stores.
- When were you first established?
- What social media platforms does your brand use to promote itself ?
- Which platform have you found to the most successful and why?
- How do you work out your market?
- How do you understand the customer and their needs?
- Does the consumer inspire or influence the things you design & stock in your store?
- Do you think the consumer has helped make your brand more successful?
- Do you think that the style of clothing reflects the brand?
- Who is your specific target audience for the brand?
- In your opinion does your brand appeal to other audiences?
- What aesthetics did you have in mind when designing the brand?
- What sets you apart from other independent brands?
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