Cop Tutorial - 13/11

Cop Tutorial

Today i had another chat with Amber about my critical writing. I took with my introduction and prologue to have that looked over.

Prologue-

I have chosen to focus my critical writing on the theme of branding focusing on the fashion industry. Through the progression of my design practice I feel branding is the area of design I am most interested in. I am partially interested in how branding can make things more successful and how design can make a difference. 

Introduction-

“ To what extent does effective branding determine the success of a clothing company”?

Brands are more than name, brands are an identity and fundamentally the first thing you see and you remember. A brand has a number of aspects, which you subconsciously take in on a day to day basic. The factors of these brands are vast and differentiate from brand to brand. The values of the brand are extensive from the ethos right to the logo and everything in between. ‘A product has no identity; a brand does. It garners an identity through its name, its association with cultural meaning, its dissemination through mass manufacturing and advertising campaigns and other strategies designed to give it what can be called “cultural relevance”. (PG25 Brands – Marcel Danesi) But what can be now classed as culturally revenant has branding become that advanced that the consumer is constantly engaged?

This essay will focus on branding with in the fashion industry it will explore the different technicalities in how brands are created questioning their success.

Through case studies and analyses this essay will look at specific brands, trends, social classes and slow and fast fashion this will pose the discussion to what extent does branding influence the success of clothing companies, if at all.

• Add a little more about what i will be talking about
• Potential Theory?
• Trends( such as)
• Texts
• Talk about the shops i will use in my writing.
• Methodologies 

Other Notes -

• Don't have a chapter for consumerism you will just touch on it with in each chapter
• Talking about social media will be relevant as its a part of a brand (maybe compare social media of Topshop with somewhere like M&S)

How can i start talking about case studies straight from my introduction? 

• To start this investigation i have looked at these successful brands ect ect . Looking/Comparing different price points & different demographics.

Next me and Amber made a little plan of how many words i should aim for for each chapter.

Breakdown of words per chapter-

Introduction 500

• Chapter 1 - Case Studies 1000-2000
• Chapter 2 - Trends 1000
• Chapter 3 - Slow & Fast Fashion (Rate of Adoption) 1000
• Chapter 4 - Theory & Triangulation 1000

Conclusion 500

(& Quotes ) Aim 7000/8000 words.

This meeting really helped me get some things finalised and I'm pleased my introduction is on the right track just needs some things adding. At the moment I'm am contacting people for my case studies i also I'm starting to right my second chapter.