Friday, 7 November 2014

Cop Tutorial 7/11

Cop Tutorial

- Work out the Hierarchy of my question what is most interesting to me. ‘ Does branding & the consumer help fabricate effective independent clothing companies’

(I am most interested in Branding focus on that)

Write a prologue & Introduction for next session in 2 weeks.500 words doesn’t matter of changes at this stage

Dissertation should be 4/5 chapters

- Plan – Introduction..

- 3 chapters of stuff

- Chapter 4 Theory to support my discussion.

- Conclusion

Introduction – Tell them what you’re going to tell them
Chapters – Tell them
Conclusion – Tell them what you told them

Create Questionnaires – Brands.. Why do you wear them?

Revised question-

To what extent does effective branding determine the success of a clothing company?

Plan.

Chapter 1 – Three Case studies – Topshop, Vivienne Westwood, Independent brand.

Chapter 2 – Trends

Chapter 3 – Slow Fashion – Fast Fashion

Look at .. Mediums & Message – Marshall / Walter Benjiaman – Aura Theory


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