Branding - Other Collateral

Branding & Development

Colour scheme-

Colour Scheme- The original colour scheme for Cari+Carl features monochrome. I like the use of grey and black together so i decided to add grey to the new colour scheme.

Pattern paper -

Now i have my logo i wanted to use the plus sign i had created to come up with a pattern i could use for some tissue paper or wrapping. I Made a pattern by going into make pattern option on illustrator i selected for the pattern to be used in a hex by comlum tile type so it was more scattered rather that it being in a line.

A3 Example-

I decided i would try the pattern smaller and in grey i also increased the spacing in between the shapes to achieve a smaller more spaced out effect.

Example-

Clothing tags-

For the clothing tags i knew i wanted to have the logo centralised on the tag to keep the consistency and achieve a minimal effect.

Variations-

 using grey card , white type and black logo- 

Monochrome logo- 

All the clothing tags lined up in a document-

I decided to use the small grey pattern and have this full bleed on a a3 document. That way when i print double sided the pattern will be on the back of the individual clothing tags.

Stickers-

I thought producing some stickers would work well for the tissue paper it would help to hold the tissue paper together when the scarfs are inside.

I first had the idea of having the cari above the carl and the plus sign centralised.

I then realised it would be a good idea to have the name in its longest form to almost act like tape.

For the envelopes i decided to have little plus signs inside of circles to have on the back of the envelopes to see them when sending invoices out.

I added the two sets of stickers to one document and put squares around them so it was easy for the vinyl cutter to cut around the shapes and then i would be able to peel them off.

I repeated the same thing with the circles.

Vinyl-

For the vinyl i copied and added the same logo various times on a document so when i got them cut out i could decide against the box lid which one would be the perfect size.

Business cards-

I made a variation of three business cards for Cari.

Same as the clothing tags - Grey with white text and a black logo.

White card  black text and grey logo-

& lastly monochrome-

The back of the business cards i added her website, email, Instagram and twitter. As having social media can have a successful effect on a brand i wanted to add them all especially the Instagram which Cari didnt have on her previous business card.

Business cards set up in a illustrator document-

Double sided -

Invoice-

For the invoice i simply added the logo at the top.

I broke it up with a line then underneath then i added an address to one side and an order no and date to the other.

I also broke up the words description, reference and amount up with the same line as above.

On the bottom of the page i added units and subtotal , shipping and total in GPB.

Final-

Personalised Note-

The personalised note has been designed for Cari to simply write a little thank you to her customer and she can pop this in to the box when she mails out her scarfs.

For the top of the personalised note i simply added the logo and then at the bottom the website address.