Globalisation , Sustainability & The Media

GLOBALISATION , SUSTAINABILITY & THE MEDIA

Definitions of Globalisation

-Socialist

The process of transformation of local or regional phenomena into global ones. It can be described as a process by which the people of the world are united into a single society and function together. This process is a combination of economic technological , social cultural and political forces.

-Capitalist

The elimination of state-enforced restrictions on exchanges across borders and the increasingly integrated and complex global system of production and exchange that has emerged as a result.

Globalisation - ( Stanford encyclopaedia of philosophy)

Covering a wide range of distinct political, economic, and cultural trends, the term “globalization” has quickly become one of the most fashionable buzzwords of contemporary political and academic debate. In popular discourse, globalization often functions as little more than a synonym for one or more of the following phenomena: the pursuit of classical liberal (or “free market”) policies in the world economy (“economic liberalization”), the growing dominance of western (or even American) forms of political, economic, and cultural life (“westernization” or “Americanization”), the proliferation of new information technologies (the “Internet Revolution”), as well as the notion that humanity stands at the threshold of realizing one single unified community in which major sources of social conflict have vanished (“global integration”).

• Cultural Globalisation 

• Manfred B. Steger , Globalisation : A very short introduction , page 71 ''Mcdonaldization''

Marshall McLuhan 

Today after more than century of electric technology, we have extended our central nervous system in a global embrace , abolishing both space and time as far as our planet is concerned' (1964 p.3)

Rapidity of communication echoes the senses. We can experience instantly the effects of our action.

Global Village Thesis. 

'As electrically contracted, the globe is no more than a village. Electric speed at bringing all social and political functions together in a sudden implosion has heightened human awareness of responsibility to an intesnese degree.' (1964: p5)

The internet - 

• We live mythically and integrally 

• We are not a global tribe

• If anything we are more separated

• The web hasn't achieved any global embrace

Jihad McWorld

Centripetal forces bringing the world together in uniform global society

Centrifugal forces tearing the world apart in tribal wars.

PROBLEMS Globalisation 

Sovereignty:

Challenges to the idea of nation-state
idea of the nation - state

Accountability:

Transnational forces & organisations: Who controls them?

Identity: 

Who are we ?
Nation , group , community.

Cultural imperialism

If the global village is run with certain set of values then it would not be so much an integrated community as a assimilated 

Rigging the ' Free Market'
- Media Conglomerates operate as oligopolies

News corporations divide world into ' territories' of descending 'market importance'

• North America

• Western Europe , Japan & Australia

• Developing economies and regional producer (India , China , Brazil Eastern Europe)

• The rest of the world.

Map of the world to illustrate who is controlled by oligoplies

Tv , Film , Magazines and the web.

New form of imperils

Accept your culture as the most important way of life.

US media power can be though of as a new form of imperialism 

• Local cultures destroyed in this process and new forms of cultural dependancy shaped mirroring old school colonialism.

Western products repackaged and sold all over the world.

Chomsky & Herman (1998)
'Manufacturing Consent'

Propaganda Model - 5 Basic Filters

• Ownership

• Funding

• Sourcing

• Flak

Ownership -

• News of the world

• The sun

• The sunday times

• The times

• NY post

• BSkyB

• Fox TV

SOURCING

What is reported is only what editors allow to be reported

FUNDING 

They have to make a profit

It is all bias and all representative of these big compaies

FLAK

Use the media and puts about in the media that spreads their take on the world

Global Climate Coalition They get sotrys into the new paper and get stores on to the tv

The competitive enterprise institute focus on global warming

Global Warming Glaciers

Al Gore (2006) ' An inconvenient Truth' Dir. Davis Guggenheim

Retreat of Galciers
Since 1880 Temp on the rise

Flat Earthers - 

Jim Inhole ' Global warming is one of the biggest hoaxes ever perpetuated n the american public.

Sustainability

'Sustainability development is the development that meets the needs of the present without compromising the ability of the future generations to meet their own needs'.

Brundtlad Commission (1987) Our common Future

Erin Basler ' Capital Accumulation , Sustainability and hamilton , Ontario : How technology and capitalism can misappropriate the idea of sustainability.

BIOX- largest production plant 2004
Situated in the poorest area of Ontario , Hamilton
Negative Social & Environmental Consequences.

Green Washing - Company's will market there products in a more eco friendly way because people are more inclined to by eco products.