Design Context: ASOS d&ad Research

ASOS D&AD RESEARCH

Asos company research :

ASOS.com is one of the UK's largest online-only fashion and beauty stores. Primarily aimed at 18–34 year old men and women, ASOS sells both branded fashion goods and its own range of clothes. Sales for the financial year ending 31 August 2013 were £753.8 million. In May 2012, ASOS reported a jump in pre-tax profits from £15.7 million to £30.3 million, with sales up 46% at £495 million.

ASOS.com is a global online fashion and beauty retailer and offers over 50,000 branded and own label product lines across womenswear, menswear, footwear, accessories, jewellery and beauty. ASOS has websites targeting the UK, USA, France, Germany, Spain, Russia, Italy, Australia and China and also ships to over 237 other countries from its two distribution centres in the UK.

ASOS has over 21.3 million unique visitors a month and as of 31 August 2013 had 7.1 million active customers from 160 countries (defined as having shopped on ASOS in the last 12 months).As of October 2013, it has 7 million active users worldwide.
ASOS's headquarters are located in Camden Town, within a building known as Greater London House. As of 2013, its main fulfilment centre is in Barnsley,Yorkshire, which has 3,000 workers. Customer Care department is based in Hemel Hempstead.

I first looked at any Existing apps for ASOS at the moment and there app is the website made user friendly for ipads/smartphones ect. It features there entire clothing range all the refine options and the catwalk just like the website. Very useful for people on the go.

Asos on the go has been developed so people can use the asos website online on there phones/tablets. ' on the go '