Asos - ANALYSING ASAP APP

ASOS - APP RESEARCH 

For my Asos brief i decided to research into an APP i have came across called ASAP. This will help focus the style of my app more so i can design it with a bit more structure. looking at the way the app uses its navigation also the sub categories.

This is the landing page for the app. Before you have signed up so you can scroll across the features off the app.

'look for items by using the visual search tool sharing the top finds with your folllowers'

'follow friends and style muses to discover their fashion searches'

'Ask our team of experts to also help hunt down those items you desire'

'Sign up to begin'

'Here you put in your details' 

'Follow 'Asapers' ( People who already have an account)'

'Invite Facebook friends'

'This page is to show you how you take images of things you want. This screen shot shows someone else's profile'

You can search user name or colour

Tab for notifications . If people follow you ect.

On the more section there are a few options like below:

When exploring its slightly like Instagram,  its possible for you to search through colour and images.

This app works really well its functional and highlights all the strong points of a fashion app. I think with it using purple colours it does make it unisex but at the same time from the app i feel as though its quite feminine. They use images of women throughout.  The layout of the main image you take a picture of and then the images surrounding it work well.

Asos Editorial Cover Research/Analysis

ASOS - EDITORIAL COVER RESEARCH

As i was designing a look book for Asos i needed a front cover so i found it was beneficial to look at past and recent Asos covers so i could see what they feature and how they create high impact.

Some don't use celebrities and Asos models -

I have images given to me from a photography shoot so it was just a case of choosing which image as i viewed these images i decided to use an image of boy and a girl together this helps show that Asos is available for both sexs.

I also had a look at the asos magazine in more detail.

I was really inspirited by this double page spread and have decided to use circled images to show my content.

Most current magazine:

The Asos magazine covers only vary slightly and keep the same aesethics as they are a strong brand they keep the same company ethos which i think is important.Im glad i decided to research into the magazine layout/themes so i could keep my look book the same format.

Asos Secondary Research - Editorial & layout design

ASOS LAYOUT RESEARCH

I decided to look in the library and found a really useful book about editorial and advertising. 

It mainly focused on page and layout styles and impact design.

I found some spreads really useful as they talked about bold type and the use of colour.

Also minimal design.

I found this book really helpful and it help influence some of the layouts for my magazine and my app.