Tuesday 12 November 2013

Studio Briefing 12.11.13

STUDIO BRIEFING

Print finishes.Print formats.

Coated? What does coated mean - Gloss 

U.V Ultra violet Coating.

- Glass and plastic can be coated.


- Can be applied on spot locations of paper or by flooding the page.

- Ultra-violet coating of wood

-Coated and uncoated paper stocks are easily disjoined by their appearance

- A coated paper has a shimmer to its surfaces and will feel smooth and waxy to the touch , whereas uncoated papers appear matt and will feel rougher or grainer to the touch.

- Coated papers as being like a pane of glass uncoated papers as being like a sponge. 

- Printed coated papers will appear bright and colourful almost as though the inks were sitting on the surface whereas printed uncoated papers will appear duller and less vibrant.

Die - Cut 

- Die cutting is a manufacturing process used to generate large numbers of the same shape from a material such as wood plastic metal or fabric.

-Simply put : its way of making a hole in the paper in a desired shape using the same presses that we use for letterpress printing.

Embossing & Debossing.

- Embossing is to raise an image up above the surface of the paper where as debossing pushed the image down into the surface of the paper.

- Either process can have colour or can be blind i.e without colour.

Laminate 

- The litho laminating process is a means of creating corrugated board that has a high quality , litho printed surface.

-  The litho-laminating process can be sub divided into three main types - in line offline and sheet to sheet.

Duplex 

- Duplex printing is a feature of computer printers and multifunction printers(MPFs) That allows the automatic printing of a sheet of paper on both sides.

Foiling 

- Foil stamping , typically a commercial print process , in the application of pigment or metallic foil often gold or silver.

TASK - with a focus on stock , substrate and 'special' print finished find as many variants as possible for each of the following areas of design

  • Branding and identity
  • Packaging and promotion
  • Publishing & editorial
  • Information and way finding
You should consider production values scale and functionality in relation to appropriate contexts and target audience and evaluate their impact on the design decisions that have been made.

Wherever possible you should aim to correct physical / actual examples of print as this will help you to evaluate the important tactile, formal and functional elements of your source material.

Design cop blog.

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