Wednesday, 22 October 2014

Blue Rinse Interview

BLUE RINSE


When were you first established?


1977

What aesthetics did you have in mind when designing the brand?

----

What social media platforms does your brand use to promote itself?

Facebook , Instragram & Twitter

Which platform have you found to be the most successful and why?

Instagram as we have a lot of followers and its visual

How do you work out your market?

Mixture , we make sure we stock stuff for students & 40+ Couples

How do you understand the customer and their needs?

Experience , Feedback  & Following classic trends

Does the consumer inspire or influence the things you design & stock in your store?

A little we follow trends which inspire us

Do you think the consumer has helped make your brand more successful?

Yes , we get a lot of loyal customers as we are well established

Do you think that the style of clothing reflects the brand?
Yes Vintage & unique

Who is your specific target audience for the brand?

Students

In your opinion does your brand appeal to other audiences? 

 we do stock clothes for mid age + theres a variety.

What sets you apart from other independent brands?


A lot of variety , we have four floors we have a lot of choice. 

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