Rag & Doll Phone Interview

RAG & DOLL - Phone Interview

http://www.raganddoll.co.uk

I recently got in contact with the 'Rag & Doll' Girls who are an independent clothing brand from middlesbrough. I asked to email them over some questions but after speaking to one of the girls we decided to do a phone interview as it would be easier and i would get my research quicker and more efficiently as the brand is very busy they might not have had chance to reply to my email for a while.

When were you first established?

September 2013

What aesthetics did you have in mind when designing the brand?

More of a high end brand. We wanted to a create a brand that portrayed both of our unique styles.

What social media platforms does your brand use to promote itself?

Facebook , Twitter , Instagram , Website

Which platform have you found to be the most successful and why?

Instagram more followers. We advertise through it a lot.

How do you work out your market?

We know our market through loyal customers , more personal and unique market.

How do you understand the customer and their needs?

Design for customers personally , we have loyal customers and base some of our designs on existing customers

Does the consumer inspire or influence the things you design & stock in your store? 

Sometimes  , but mainly we look at trends online and on instagram and we get inspiration from each other.

Do you think the consumer has helped make your brand more successful?

Yes the consumer has motivated us. Also we make our brand more successful by posting our designs on our personal instagrams

Do you think that the style of clothing reflects the brand?

Yes we tried to create something very on trend and it didnt work. We decided to just make things that reflect rag & doll we don't want to loose our identity.

Who is your specific target audience for the brand?

20-30

In your opinion does your brand appeal to other audiences?        

16-20 younger audience but also we stock some ranges in Kiwi boutique and we do appeal to older customers to.

          

What sets you apart from other independent brands?

We create bespoke made to order pieces & were always creating new things.

Blue Rinse Interview

BLUE RINSE

When were you first established?

1977

What aesthetics did you have in mind when designing the brand?

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What social media platforms does your brand use to promote itself?

Facebook , Instragram & Twitter

Which platform have you found to be the most successful and why?

Instagram as we have a lot of followers and its visual

How do you work out your market?

Mixture , we make sure we stock stuff for students & 40+ Couples

How do you understand the customer and their needs?

Experience , Feedback  & Following classic trends

Does the consumer inspire or influence the things you design & stock in your store?

A little we follow trends which inspire us

Do you think the consumer has helped make your brand more successful?

Yes , we get a lot of loyal customers as we are well established

Do you think that the style of clothing reflects the brand?Yes Vintage & unique

Who is your specific target audience for the brand?

Students

In your opinion does your brand appeal to other audiences? 

 we do stock clothes for mid age + theres a variety.

What sets you apart from other independent brands?

A lot of variety , we have four floors we have a lot of choice. 

Mad Elizabeth Vintage Interview

MAD ELIZABETH VINTAGE

Interview Questions:

When were you first established?

We started at marketstalls in 2009 and set up the shop in 2010.

What aesthetics did you have in mind when designing the brand?

Bright & Colourful with clashing patterns are our clothing style so we wanted a simple logo to stand out. The rest of our branding keeps with colourful & Brights

What social media platforms does your brand use to promote itself?

Mainly Facebook , instagram but also twitter , tumblr , wordpress blog and pintrest 

Which platform have you found to be the most successful and why?

Facebook & Instagram as they are what our customers use most.

How do you work out your market?

Its a balance of seeing who we are naturally attract attract then focussing on stock on who we are attracting. 

How do you understand the customer and their needs?

As i own and run the shop and events for the shop i get to meet and talk to customers all the time which helps me really get to know what they want & need.

Does the consumer inspire or influence the things you design & stock in your store?

Yes , we listen to what customers ask for and try and reflect this in our stock. We also follow customers on instagram and follow what they like.

Do you think the consumer has helped make your brand more successful?

Its a two way relationship they become customers because they like the brand but then we get to improve and focus what we do and sell from there feedback.

Do you think that the style of clothing reflects the brand?

Yes the brand has followed from the types of clothing we love and stock

Who is your specific target audience for the brand?

Men and women ages 15-30 who are into fashion but what a unique and individual look

In your opinion does your brand appeal to other audiences? 

Yes we also get traditional vintage lovers coming in plus our accessories and jewellery seems to attract people who don't usually shop in vintage shops.

What sets you apart from other independent brands?
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